A white paper is a document that supports a side or idea. It is commonly used as official government reports, but many corporations use it also. The main purpose is for the audience of the paper to understand and believe that a specific solution is the best way to go about a problem, by proposing future projects. The audience of white papers can be the public, and other companies that want to know more about how to solve a solution, usually people outside of the business. The format of a white paper starts off with an introduction and summary (abstract), explains the problem, propose a solution, and ends off with a conclusion. White papers can also include visuals and graphics to help the reader have a deeper understanding of the problem and appeal more to the reader. It is important to include accurate, non-bias, relevant information in a white paper. White papers range in size and can be anywhere from 3-50 pages long, but the key idea is to make it as long as you want to accomplish your objective.
For project two, I have selected sports marketing as my academic discipline. Students studying sports marketing learn about marketing strategies, consumer behavior, advertising, along with digital, social media, and sports marketing. The genres used in school are PowerPoints, excel workbooks, research papers, and advertisements. Students conduct research through sampling, data analysis, and communication of their results. Their main focus is on consumer needs and wants which is how companies can maximize their profits by producing and marketing products that the consumers demand. Professionals in the field of sports marketing mainly write about the company they work for/the products they are selling. They write in various genres just as students studying the discipline. They write in PowerPoints that summarize various topics such as future projections of the sales revenue of a product, ideas of future products, consumer needs and wants, and various statistics of the company/ industry. Sport Consumer behavior research is a big topic in the sports marketing industry by studying sports activities/events and how consumers benefit from the experiences. Most of the research in SM is found through qualitative data, but is then analyzed to create a marketing plan for the company. Sports Marketers write for both internal and external people. They write for the company to share the information they find with managers and peers. They also write for external consumers when creating advertisements and commercials. “Good writing” in this field include accurate research and analysis, but also the use of persuasion techniques such as logos, pathos, and ethos, as the goal of sports marketers is to pursued consumers to buy their products. The potential of poor writing/sloppy documentation means less interest in the company and a potential decrease in sales and revenue, which is what the company runs and depends on. This means good writing and professional documentation is crucial for sports marketers.
Alyssa's Blog 